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Someone recently asked me ‘what makes an award-winning company?’ I gave them the rather trite answer ‘they win awards.’

There is a searing truth in my response as over the years, while I’ve met some good businesses which have won awards, and I’ve met heaps more who haven’t, and the defining factor was the former bothered to enter.

It appears there are three reasons why many companies don’t take part in awards.

Adult bridge businessmen 1059120 cropped

We’re not special

Businesses are so close to what they do, as a result they don’t see it as anything special. They assume everyone does the same thing they do, to the same level. Well that may be true, but it is probably not. In any event, trust me, very average companies enter awards – and win!

Too busy

Another thing that stops people entering awards is time. So I’ve a suggestion. The next time you or one of your team plans to go networking – spend the time instead entering an award. After all, the networking you will do at the award ceremony will be so superior to anything you will be forgoing.

Research

Lastly, many tell me they are not sure what awards are out there. This is a simple one to address.

Task someone in your team with searching for awards in your industry. Many of your trade media will run awards. Tell them to also look at awards your top competitors have won. Then add to the mix general business awards (for growing businesses, exporters, manufacturers etc) and local business awards in your area. Check out awards schemes run by your bank or other big business-business brands, like BT; such companies often run awards to deepen their connections with the business community. End up with a shortlist of 4 awards and commit to entering them.

Enough of the excuses! Go for it…someone in your industry will win an award in the coming 12 months. Why can’t it be you?

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