BA and McDonald’s
This week’s blog is back with a social media campaign and a map to Maccy D’s
BA have launched a new social media campaign inviting people to share their #unforgettable moments to be in for a chance to win a holiday. They have brought the campaign to life by sharing a father and sons unforgettable moment at a New York Knicks game, capturing it in a painting that was specially created for them.
We like this touching campaign and look forward to seeing people share their favourite holiday moments. It’s also another good example of a brand putting user-generated content at the heart of their campaign.
The Night Tube has already proven to be a big hit, with many businesses cashing in on the extended hours. Now McDonalds has teamed up with London Tube Map to helps late night revellers curb their commuter cravings with a mid-night Mc D’s.
They have launched a new app which highlights 24-hour McDonalds restaurants within a three-minute walk of each station. A great initiative which we’re sure will be a god send to many late-night Londoners.