Birds Eye and Southern Rail
Our first campaign this week was a real winner with the EPR team and is the perfect example of reactive PR.
I’m sure you all remember that scathing Daily Mail article last month that stirred up a hornet’s nest as it took a swipe at “Slummy Mummies” regarding their love of gin and giving their children fish fingers for dinner (who doesn’t love gin and fish fingers?). Anyway, Birds Eye has jumped on the band wagon and launched an online film to show its support for parents and to stand with them in #Solidaritea. The film, which features five mummy bloggers, some of whom were the focal point of the Daily Mail article, celebrates parenting challenges and the positive roles that these women play in supporting honest views of parenting on social media.
Reactive PR at its best - a cracking video and a cracking message!
Our next stunt took social media by storm this week and the EPR hats are off as we salute Eddie the Intern, who took on the mammoth task of manning Southern Rail’s social media accounts. A risky move by the rail operator, but it paid off because #AskEddie proved to be a real hit with Twitter users who were firing all manner of questions his way. From, ‘would you rather fight one horse sized duck or 100 duck sized horses?’ to ‘what should I have for dinner tonight?’, he had an answer for everything.
This clever stunt helped Southern Rail drum up some positive media coverage, put a smile on its commuter’s faces and will probably see Eddie bag a job right out of school.