BrewDog and Virgin Trains
Virgin’s Millennial Railcard
This month saw the launch of the new ‘Millennial Railcard’, offering a third off rail travel for passengers aged 26-30. However, a trial release of the first 10,000 cards left many consumers disappointed as repeat crashes of the website prevented them from getting their hands on the highly sought-after discount cards.
Spotting an opportunity, Virgin Trains was quick to offer disappointed commuters another chance to secure some cheap rail travel, with its week-long #AvoCard campaign. This quirky idea, which revolved around the millennial’s supposed favourite food, offered all eligible passengers the same discount if they brought along an avocado when booking.
The campaign divided opinion, with critics claiming that the stunt deliberately mocked ‘millennials’. However, there is no denying that the campaign got people talking, as the story hit national headlines across the UK.
BrewDog’s Free Pints
This March, Scottish brewery, BrewDog, announced plans to give away a million free pints of its Punk IPA in what it claims will be the world’s largest beer sampling campaign. The initiative will see the company pouring ‘enough free pints to fill more than 7,000 bathtubs’ and will take place at BrewDog’s 50 bars around the world.
To claim one of the million pints, drinkers simply need to enter their details on BrewDog’s website in return for a token, which can be cashed in at any BrewDog bar. The activity, which has taken the media by storm, is also being supported by an ‘anti-advertising’ billboard campaign, which features slogans including, ‘Don’t buy the advertising. Make up your own mind.’
This is the latest in a long line of stunts, most recently following an initiative that gave away free beer to people dressed as Elvis, as the rebellious brewing company celebrated winning a court case over the name of their ‘Elvis Juice’ beer. Keep up the good work BrewDog!