Bundesliga and Missing People
The current pandemic has left people across the world physically divided and longing for connection. The impact of coronavirus on everyday life is undeniable, the majority of foreign travel has been grounded, more people than ever are working from home, and celebrations have been halted. However, this doesn’t mean that brands should stop communicating. It just means they need to do so differently. Here, we look at two campaigns from the past month which do just that.
The German football league recommenced a couple of weeks ago after being halted amid the coronavirus pandemic, although there are still social distancing measures in place and matches are being played behind closed doors. So, what would usually be a crowded stadium of football fans, now falls silent.
To combat the feeling of playing to an empty stadium, 13,000 cardboard cutouts of fans filled the stands when Borussia Mönchengladbach hosted Bayer Leverkusen as part of its ‘Stay at home. Be in the stands.’ campaign. For 19 euros, football fans could install a cardboard representation of themselves into the stadium as if they were really there.
Why we like it: This initiative is a non-profit campaign that not just unites football fans, but also supports local suppliers whose shops are currently closed, as well as the Borussia club foundation. By doing this, football is able to support its community whilst at the same time fans can try to spot themselves in the crowd when watching the game on TV, which will only insight more excitement for when they can physically go to a match again.
During lockdown families and friends across the world have been able to keep in touch with loved ones online via various video calling platforms, such as Zoom and Skype. However, for some families, the current situation has been even more challenging if their loved one is one of the 186,000 children and adults that go missing every year in the UK.
To highlight this important issue, missing persons charity, Missing People, released the Missing People Zoom Meeting campaign which, on the face of it, looks like any normal conference call between friends or colleagues. But if you look more closely at the image, you can see that each participant is represented by a still image, and their microphone is set to mute because they are all currently registered as missing.
Why we like it: The charity has had to be creative with its latest campaign because the way it would usually interact with the public has been halted due to COVID-19. The visual is a chilling reminder that not everyone is lucky enough to be able to keep in touch with their family during this time and highlights the important issue of missing people in the UK.