Top PR Campaigns

Gordon's Gin and Red Stripe

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Beth Reynolds

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Gordon’s #YayDelay Deal

Following a month of railway staff strikes and with Dry January safely out of the way, Gordon’s Gin couldn’t have chosen a better time to begin its #YayDelay deal.

Launched at Waterloo, one of London’s most delayed train stations, the campaign encouraged angry commuters to tweet their frustrations about their delayed trains using the hashtag #YayDelay in order to unlock a half price or even better, free G&T. Vouchers were sent to the unhappy commuters and were redeemable at The Beer House located within the station.

The campaign was a hit with commuters and received coverage in the Metro, LadBible and Huffington Post, to name just a few.

Red Stripe to the Rescue

Not so much a campaign, but a single tweet (and roughly £40,000) saw beer company Red Stripe hitting the headlines in February as they jumped to the rescue of the women’s Jamaican bobsleigh team. The team’s hopes for success were left in ruins after their coach resigned just days before the Olympics began, taking their only sled with her. Luckily for the team, the Jamaican beer brand was quick to step in and took to Twitter to offer to buy a new sled for them.

A spokesperson for Red Stripe was quick to confirm that their offer was genuine, commenting: “As a beer born and brewed on the same island as these athletes, we want to ensure they have what they need to proudly compete.”

Sadly, the Jamaican team came third from last, but Red Stripe’s generous offer attracted global media attention and generated lots of positive social media conversations.


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