Greggs and Thomas Cook
Valentine’s at Greggs
Valentine’s Day is just around the corner and this year fast-food retailer, Greggs, is offering couples in five UK cities the chance to enjoy a romantic candlelit dinner at their local bakery. The selected shops will be transformed into candlelit restaurants, complete with white tablecloths, roses and ‘mood lighting’.
Those lucky enough to nab themselves a table for the special evening will enjoy a four-course meal featuring Greggs favourites: pork puff pastry sliders, love heart garnished bakes and a brochette of doughnuts complete with prosecco for a truly romantic experience.
The stunt is taking place at Greggs branches in London, Manchester, Glasgow, Newcastle and Cardiff, and if the media buzz around the story is anything to go by, we’re sure the events will be a sell-out.
Thomas Cook’s Sunbed Booking
Travel agent Thomas Cook hit the headlines this month with its new ‘Choose Your Favourite Sunbed’ campaign.
The new scheme offers holidaymakers the chance to pre-book sun loungers, eliminating the need for the dreaded dash to the pool in the morning to bag a spot in the sun.
For €25 (£22), customers will be able to book a specific sun lounger for the duration of their holiday, selecting their spot of choice from a ‘pool plan’ six days before they travel. The Anglo-German company is the UK’s first package holiday firm to offer the service, which taps into a long-running joke about the rivalry between British and German tourists when reserving sunbeds.
The initiative will be rolled out across 30 of Thomas Cook’s own-brand hotels this summer and is backed up by a wider PR campaign focusing on the importance of family. Based on research that found that 48% of parents feel they spend less than an hour of quality time with their children in the average working day, the campaign emphasises the importance of cutting the stress out of holidays and spending quality time together.