Heads Together and Origin
A Very Royal Campaign
The Duke and Duchess of Cambridge and Prince Harry have hit the headlines this week by fronting a Heads Together campaign, ahead of the London Marathon, to show it is #OKtosay. The trio have been fighting negative attitudes associated with talking about mental health, releasing a series of emotional videos where they have discussed issues close to their heart. This includes the grief and struggles the brothers experienced over their mother’s death. The campaign even saw The Duke of Cambridge join forces with Lady Gaga to speak openly about mental health, on a Facetime call.
We’ve loved watching this high-profile campaign take shape throughout the week and hopefully it will help to smash the stigma surrounding mental health.
Next up, is a cracking piece of research with some really interesting insights! Origin, the UK’s leading manufacturer of aluminium bi-folding and residential doors, windows and blinds, found that the average UK homeowner moves out of their parent’s home at 21, lives in seven houses and spends £26,295 on redecorating over their lifetime. The research proved to be a real hit, with coverage flooding in from both national and regional publications. The campaign was accompanied by a compelling infographic that helped to bring the findings to life. It is a great example of how a brand can raise its profile with an original piece of research!