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The new decade got off to a strong start with a number of eye-catching and attention-grabbing creative campaigns launching throughout January. From Ben & Jerry’s brand partnership with Netflix, to Amazon rebranding Piccadilly Circus, and Burger King offering the Duke of Sussex a new job, the month was awash with great ideas. Our favourites though, include a spooky billboard and an advent calendar perfect for those off the booze.

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Heineken does Dry January

The New Year often brings resolutions and vows to un-do the damage of overindulgence after a busy festive season the month before. The term ‘Dry January’ was first coined in 2013 and since then, the challenge has been a staple for many people. For 2020, Heineken launched a campaign designed to make the month easier for those laying off the booze. The company released ‘The Dry January Pack’ – a 31-day advent calendar full of alcohol-free beer. Perfect for anyone missing having a drink.

Why we like it: January can be a tough month for an alcoholic drinks brand after the boom of Christmas. By tapping into a trend, the beer company was able to promote an existing product to a new audience.

BBC gets cosy with Dracula

To launch its new adaptation of Dracula, the BBC commissioned a billboard made of stakes, recognisable as the only weapon to kill a vampire with. What was different about this billboard though, is that at night it revealed a fanged silhouette perfect for capturing the attention of passers-by. A time-lapse of the effective design was uploaded to BBC One’s Twitter the day before the show aired and received thousands of interactions.

Why we like it: This campaign is the perfect demonstration of a simple concept making a big impact. By utilising social media, the innovative idea made easily-sharable content that consumers could engage with and share – maximising the impact of the billboard and increasing awareness of the programme.

If you would like to learn more about our most recent PR campaigns, please click here. Alternatively, get in touch to see how we can help your business.

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