Our 2018 Year in Review
What a Year!
Before we get too immersed in 2019 I wanted to share a few of last year’s highlights, as 2018 was a great year for Energy PR and our clients.
January – we launched Oleeo’s Universum report examining global student recruiting trends. Expansive features in key media including HR.Com launched the new Oleeo brand and cemented its position as the leading global recruitment software company.
February – showtime! Working with media from 19 countries outside the US, our international team attracted over 11,000 international retailers, wholesalers, entertainment executives, importers, and buying groups to New York Toy Fair.
We also were part of a record-breaking Packaging Innovations NEC, securing over 444 media opportunities for the market-leading event.
March – we won a fantastically fun new client in the shape of leading toy company Mookie. With a diverse range of toys spanning a variety of ages and interests, the Mookie stable of brands has kept our inner child entertained ever since.
April - our Family Business Report was launched. This unique study examines the pros and cons of marketing a company as a ‘family firm’ and underscored Energy PR’s expertise at promoting family-run businesses.
May – we examined more than 6,000 senior executives earning at least £70,000 per annum for executive search firm, Norrie Johnston Recruitment (NJR) and found a 25 percent difference between the salaries expected by male and female non-executive directors. The salary survey catapulted NJR into the heart of the gender pay debate.
June – Energy PR was shortlisted for the CIPR PRide Awards 2018 within the corporate and business communications category, for our incredible international campaigns for the Toy Association.
July – the LSBUD Digging Up Britain Report was launched. The Report uniquely quantifies the amount of excavation work taking place in Britain and the risk this represents to the country’s underground infrastructure. Securing coverage for the report across every key industry sector, we put LSBUD’s free, online search service firmly on the map.
August – shedding more light on what people want from their homes, we created Origin’s hugely successful Forever Home campaign, one of many creative initiatives for the leading bi-fold door company and major UK manufacturing success story.
September – Jade Middleditch and Jack Quinney joined the Energy PR team, expanding both our consumer and business-to-business teams.
Long-standing Energy PR client, Siltbuster, received its Queen’s Award for Enterprise. The company which supplies water treatment systems to the construction, food, drink and water industries, was recognised for the outstanding contribution it has made to the way waste water is treated and the massive impact this has had on protecting the natural environment.
October – the women in the boardroom debate was kicked up a notch with our launch of Thomas International’s groundbreaking Women in Business Study. Featured in the Independent, on Sky and the BBC, the study showed that the emotional intelligence and personality traits of successful female and male leaders are the same; female leaders are not more empathetic or less competitive than their male counterparts.
We also unveiled My Nametag’s report into the stereotypes around people with the six most popular first names in the UK. Reported across a range of media from Good Morning Britain to The Scotsman, it got people talking ‘names’ and most importantly heading to www.mynametags.com
November – marked a major expansion of Energy PR’s offices, to accommodate the growing team. Our consumer team was also in feverish Christmas mode, promoting products as wide-ranging as Harry Potter Wands and flying Snitches to smashing Water Melons and robotic chameleons.
December – what better way to round off the year than in Radio 2’s Drive Time studio where Energy team member Robyn joined Jo Whiley and Simon Mayo to review the top new toys of 2018 including Wow! Stuff’s Flying Snitch
To all our clients – thanks for an incredible year – and here’s to a wonderful 2019!