Pringles and #StarWarsDay
This week’s campaigns include edible air and a Star Wars Day frenzy.
This week’s first campaign has defied convention with a savvy invention that we all love! Pringles has created the world’s first Flavour Cloud which delivers edible air that tastes like its popular sour cream and onion crisps. The machine was developed following a piece of research that asked people to predict food technologies of the future. It found that most of those questioned thought that they would have to wait until 2037 to taste flavours in the air. So, Pringles went and proved them wrong!
To add to the campaign, Pringles partnered with TV personality Kelly Brook after 18% of Brits named her as the celebrity they’d most like to share a snack with. There was also a ‘selfie station’, with visitors being encouraged to share their selfies using the hashtag #PringlesFlavourCloud.
Our next stunt isn’t specific to a single brand, but rather we’re giving credit to all those top brands who jumped on the #StarWarsDay band wagon to celebrate #MayTheFourthBeWithYou this week. This includes a whole host of witty social media posts that drummed up some fantastic engagement with online audiences. Some great reactive social media!
MLBPAA, Nokia and Discover Ireland were just some of the brands that we spotted who got involved – did anyone wow you with their #StarWarsDay memes and gags?