Red Bull and Marmite
National 4pm Finish Day
This week, a campaign headed up by Red Bull has hit the headlines and proved (unsurprisingly) popular with workers across the UK. National 4pm Finish Day is a product of some research carried out by the energy drink giant about productivity as part of a drive to ‘work smarter, not harder’. Red Bull insist that #4pm finish isn’t about slacking off, it’s about being more productive and have interviewed a range of experts to offer the UK some top tips on working smarter and ensuring they are out the door by 4pm.
The Marmite Gene Project
As the slogan goes, ‘you either love it or you hate it’ and Marmite have taken this messaging one step further with its latest campaign, ‘The Marmite Gene’. Based on a study conducted by Marmite that found that several genes really do contribute to the likelihood you’ll love or hate the spread, Marmite has devised a tool to help you discover if you have The Marmite Gene. The ‘TasteFace’ microsite, asks that you make yourself some Marmite on toast, and records your face for 6 seconds while eating it. It gives you a percentage score, to tell you which camp you belong to, based on your ‘taste face’. Supported by TV advertising, the campaign has proved a hit, picking up coverage across the board and attracting social media interaction around the hashtag #MarmiteGene.