A photo finish for Gigaclear
The power of a great PR photo is demonstrated with national and regional coverage for Gigaclear.
5 pieces of regional print and broadcast coverage
Ultrafast broadband provider Gigaclear recently connected top racehorse trainer, Kim Bailey, to its network. One of the benefits of this service was to give owners and racing fans 24-hour access to the racehorses at his yard in Gloucestershire by installing live streaming video camera at the top of the gallops.
HOW WE HELPED
After the initial lead from Gigaclear, we jumped on this unusual use of the Internet with the power of a really creative photo-story. An eye-catching image of a racehorse formed part of a strong media package to promote the company’s network roll out in the county.
The photographs proved a hit with the media, with EPR securing fantastic full page pieces in the Western Daily Press and the Gloucestershire Echo. A live interview with Kim and BBC Radio Gloucestershire also gave Gigaclear a great broadcast piece on the prime time morning show.
Finally, the story captured the imagination of the Racing Post and in Horse & Hound magazine, both of which also included the news. Now that’s what we call a real front runner!