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Using an international media relations campaign to further boost visitor numbers and deepen relationships with exhibitors
Using consumer research to demonstrate the need for name tags to a new audience
A ‘dads and lads’ influencer event promoting the launch of a new range of Lazer blasters
Creating and exploiting unique content to draw new trade show audiences
Making the boring subject of ‘too ill to work’ insurance relatable to all, for insurance brand There
Creating national coverage that made the nation smile
