Unveiling the World’s Most Luxurious Homes

Reaching an audience of high-net-worth individuals by revealing the most exclusive properties for sale across the globe

The Challenge

Following its acquisition by international real estate specialist, Smart Group, Europe’s only dedicated luxury property event, the Luxury Property Show, tasked us with devising a campaign that would reach an audience of international high-net worth individuals and help drive footfall to the show.

9

pieces of coverage secured

3

pieces of national coverage

132.9 million

people reached

How We Helped

Capitalising on the increasing popularity of ‘#propertyporn’, fuelled by social media and online news outlets, we devised a campaign that revealed the most beautiful homes on the market at the time.

Working with the high-end estate agents exhibiting at the show, we created a gallery of the very best homes set to be showcased at the event. The gallery was compiled using images of the most dramatic and luxurious homes to ensure maximum visual impact and thus providing a strong media hook for picture and property editors at national media titles. The piece included information about the Luxury Property Show, successfully communicating the key message that the event would bring the finest collection of international property together under one roof.

The piece also included click-through links to the exhibitors’ own websites, enabling people to find out more about the properties on offer at the show. Including reference to the exhibitors also encouraged them to share the story via their own channels which boast an audience of high-net worth individuals and therefore increased the reach of the campaign amongst our key audience.

The Outcome

The images captured the attention of national, luxury and investment press, successfully reaching all three of our key target sectors. The piece appeared in the Mail Online, MSN, Metro, Luxury Lifestyle Magazine, Luxurious Magazine and Property Investor Today, amongst others. The campaign successfully reached over 132.9 million consumers and resulted in an uplift in web traffic for both the Luxury Property Show and its exhibitors.

To find out more about our creative campaign expertise, please do get in touch.

Media Coverage

132.9 million

people reached

3

pieces of national coverage including the MailOnline, Metro and MSN

9

pieces of coverage secured

SOME OF OUR OTHER PROJECTS