Whether yours is a B2B or B2C business, appointing and working with PR agencies can raise many questions
- How do you select a PR agency that’s right for you?
- How should you brief a PR agency?
- How should you measure a PR agency’s work?
- Should you try to manage your PR in house or use an agency -what are the pros and cons?
- And what about when you have that niggling feeling that you’ve made the wrong PR choice? What are the tell-tale signs that your agency is under-performing?
To help answer them, we’ve created a bank of free advice and information