Archive
Archive: 2021
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General
The most common marketing mistakes to avoid
We offer our tips on how to avoid the most common marketing mistakes
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General
Attend our Event - How to Improve Your Employer Brand
Our exclusive seminar for CEOs, business owners and Marketing Directors will show you how to use PR to grow your business.
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Brand Loyalty - How to Earn it and Keep it
We offer our tips for achieving and maintaining brand loyalty from customers
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Top PR Campaigns
Connecting with your Customers: Brand Purpose
We explore how brand purpose can help you connect with customers on a more emotional level
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General
What Are Brand Values and Why are They Important?
We explore some of the key benefits of developing clear brand values for your business
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Top PR Campaigns
The Migration Museum, TikTok and Paddy Power
This month we break down a hattrick of Euro 2020 campaigns from the Migration Museum, TikTok and Paddy Power
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Top PR Campaigns
Fisher-Price and Walkers
We break down two fun creative campaigns designed to engage with an audience.
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General
PR and CSR - How To Get It Right
Companies often get it wrong when it comes to CSR. Here are the common perils and pitfalls, and the things to consider, with examples of...
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Top PR Campaigns
Weetabix and Think Food Bank
We digest an internet meme and a guerrilla campaign helping food banks around the country.
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General
Re-Engaging with Customers Post-Lockdown
Our Senior Account Manager, Beth, talks you through her top tips on how to re-engage with your customers post-lockdown
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Top PR Campaigns
Bloom & Wild and easyJet
We explore two inventive campaigns and one ill-judged advert.
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Top PR Campaigns
Budweiser and the Whopper
This month we break some tongue-in-cheek marketing and a serious CSR initiative.