Heinz and King Kong
Generating news is PR’s primary purpose, after all there is no better way to get people talking about you than by being in the news. There have been a lot of great PR campaigns in the last month, including Spotify’s latest billboard campaign, Marathon bars making a return to the shelf and Monopoly releasing a ‘feminist’ edition. Our favourites though, include an iconic sauce and a famous ape.
It has been 85 years since the giant movie monster first scaled the Empire State Building during his silver screen debut. The oversized gorilla has only grown in popularity since then through the subsequent film franchise. To celebrate the anniversary, a new museum installation at the Empire State Building is bringing the movie to life. Visitors are able to walk into an office dressed straight out of the 1930s where the famous ape’s fingers pierce through the walls as he dangles from the building, creating an interactive spectacle.
Why we like it: The installation is a creative and clever way to celebrate the anniversary of an iconic character. Replicating one of the most famous scenes in the film also allows visitors to connect with the feature, even if they aren’t a mega-fan of the film. It further provides a perfect picture opportunity that visitors can share across their social media channels, increasing the reach of the campaign.
Heinz Tomato Ketchup
The Canadian branch of the global sauce brand has launched a limited-edition version of the Tomato Ketchup glass bottle. The label has been strategically placed at an angle so when it is turned level, the bottle is at the optimum angle to pour sauce out without it exploding everywhere, which we can probably all relate to. The inspiration for the campaign came after a myriad of people had searched for ketchup pouring ‘lifehacks’.
Why we like it: The brand perfectly listened to consumer feedback to inform the campaign which demonstrates that Heinz understands its customers. The simple twist on the iconic glass bottle further highlights the timeless nature of the sauce and is a creative way to generate news for a product which otherwise has stayed the same since its creation.