HP Sauce and Holland x Bee Stops
The aim of a PR campaign is always to capture the attention of the audience and with Greggs launching a sausage roll themed delivery service, Freddie Flintoff revisiting the past and Coca-Cola going label-free, this month’s PR campaigns fulfilled their primary objective. Our favourites though, include an inventive way to save the bees and one of Britain’s favourite condiments.
Big Ben, or as it is officially called, Elizabeth Tower, is the most Instagrammed landmark in the UK and has been on the label of HP Sauce for 123 years. The tower itself is currently under renovation and is surrounded by scaffolding. So, to reflect this change in the iconic monument, the condiment has updated its packaging.
Why we like it: HP Sauce is a British staple and its packaging is instantly recognisable. The update to the iconic brand not only reflects London’s current landscape, but it also creates newsworthy content for an established product.
Holland x Bee Stops
Saving the bees is a worldwide cause and the Dutch city of Utrecht is taking action. The city has converted 316 of its bus stops to have green roofs, which feature sedum plants to attract bees. Not only that, but they retain rainwater and clean the air of fine dust particles as well.
Why we like it: The initiative highlights an important cause for the future of the planet, as well as demonstrating how easy it is for cities across the world to make a difference. Poor air quality is also a serious issue in the Netherlands, so the clever tactic raises awareness amongst its population.