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IKEA and Public Health England

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Beth Reynolds

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IKEA House Parties

Party lovers delight! Swedish retailer IKEA is celebrating 30 years in the UK with a week-long series of house parties in Central London, dubbed ‘The Ultimate House Party’.

The immersive space in Soho features four floors, each representing a snapshot of IKEA’s impact in homes across the last three decades – including a peak into the future.

By day, the townhouse takes the form of a quintessential British living room from the last three decades. By night, partygoers can step back in time and enjoy cocktails, canapes and music as they party like it’s 1999 (1989, 2009, 2019 and 2049).

Following a successful press launch, we expect the hashtag #IKEAHouseParty to gain momentum as the event continues throughout the week.

Stoptober

This month, Public Health England launched its annual Stoptober campaign, returning for its sixth year, with the key message ‘There’s Never Been a Better Time to Stop’.

Having kicked off with a Facebook Live chat, the 2017 campaign has a multi-channel strategy, including TV ad, shareable Facebook and Twitter posts and an immersive Facebook canvas.

Public Health England is also running motivational video clips with Celebrity quitters on its dedicated Stoptober website and on its Twitter account, which boasts 25,000 followers.

As always, the campaign has received extensive coverage, with this year’s national press attention focusing on the NHS’s move to support e-cigarettes for the first time.

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