Lionesses and Google
In a busy month of PR campaigns, May saw Gregg’s briefly employ Lewis Capaldi, McDonald’s create a beehive in the style of its restaurants, Burger King promote clown free parties and Ikea recreate iconic living spaces with its own range of furniture. However, our favourites include a series of social media announcements and some strategically placed floor stickers.
The Lionesses Reveal
The FIFA Women’s World Cup will be taking place in France between 7 June - 7 July. England’s first match is against Scotland on 9 June, but before the tournament kicked off the squad needed to be announced. To do this, a series of celebrities took to Twitter to announce individual players, including the Duke of Cambridge, David Beckham, Emma Watson, James Corden and Greg James. What ensued was a flurry of congratulatory tweets, beginning a conversation around women’s football which didn’t exist before.
Why we like it: Instead of just issuing a press release to sports press, this creative way of announcing the England line-up widened the reach of the announcement, for maximum excitement. Not only did the campaign appeal to sports press, and therefore those who follow sport, but the celebrity endorsements caught the attention of people who perhaps don’t usually take an interest in sports.
Google Pixel 3a – A Top Photo Spot
In the age of “do it for the ‘gram’” we have all tried and, at some point, failed to find the perfect spot to take an Instagram photo. Google used this concept to launch its new Pixel 3a phone, which features a 12.2 Megapixel camera, by highlighting the top places in the UK to take a photo. Beyond just announcing the best backdrops, Google went one step further and marked them with a floor sticker. This then encouraged people to share their photos taken at the location with #TeamPixel. Hot spots included; Brighton Marina, Tower Bridge and Oxford University.
Why we like it: This campaign cleverly leveraged the universal trend for finding the best photo opportunity to promote one of the key features of the newly launched phone. The floor stickers not only prompted people to take the perfect photo, but they also encouraged them to share their snaps on social media – further increasing the reach of the campaign.