Samaritans and Corona
With March came the transition into spring and the promise of warmer weather, but it was also a busy month for PR campaigns. We saw Pizza Express chefs toss pizza dough on Oxford Street, Spotify curate dedicated playlists for every mood and Paddy Power unveil its ‘Brexit Bunker’, to name just a few. However, our favourite campaigns this month include a wall made from beach plastic and some handwritten posters.
Mental health charity Samaritans launched its new campaign titled ‘Real People, Real Stories’, supported by National Rail. The campaign consists of posters, placed across the rail service, which feature encouraging handwritten notes to those who may be struggling, penned by men who have overcome their own mental health battles. Built on the charity’s insight that people are comforted by knowing that they are not alone in a situation, the campaign was launched alongside findings from a nationwide survey which revealed that 41% of men aged 20-59 in Britain do not seek support because they feel that they should solve issues on their own.
Why we like it: Although it is slowly becoming a more widely discussed issue, men’s mental health is still a taboo subject for many. The Samaritans’ campaign not only puts such a prevalent issue at the forefront of the public’s mind, but it also encourages more men to seek help by offering the reassurance needed to reach out for support.
Corona highlighted the issue of beach plastic by blockading the entrance to Rio de Janeiro’s iconic Ipanema Beach with a 15-metre long wall made entirely from discarded plastic. The wall was constructed from just three-day’s worth of plastic litter from the beach and displayed the message, “One day, the trash left on the beach will stop you from getting into it.” The stunt built upon an overarching assault on plastic from the brand which has included its collaboration with the ocean protection movement, Parley, and the introduction of the world’s first plastic-free six-pack rings.
Why we like it: This guerrilla marketing stunt perfectly demonstrates the severity of the beach plastic problem as the tangible demonstration puts an otherwise abstract issue into perspective.