The CIPR Pride Awards 2017
We are pleased to announce that two of our 2017 campaigns were selected as finalists at the CIPR PRide Awards.
Our Teddy TV campaign for My Nametags was shortlisted in the ‘Low Budget’ category. We were challenged to increase the level of sales on its ecommerce site, whilst creatively demonstrating the effectiveness of name labels to its key audience. The result was a clever campaign that really tugged at the audience’s heartstrings.
Our second shortlisted campaign, this time as part of the ‘Consumer Relations’ category, was The Buyer’s Timeline for Origin. We were tasked with bringing a fresh approach to a relatively unchanging market, with a hard to reach audience – homeowners. The results speak for themselves.
We are thrilled that two of our campaigns were selected as some of the best and most successful in the country. Next year we want to go one better and win!