The Queen & Coca-Cola
Queen Goes Green
Buckingham Palace was illuminated with a rainforest design earlier this month ahead of The Queen’s Green Planet documentary with Sir David Attenborough.
The illustration, which was projected onto the building on the evening of the ITV documentary, was displayed as part of a global conservation initiative in the Queen’s name and featured Her Majesty’s Commonwealth Canopy Project logo embedded within a pattern of foliage and tree silhouettes.
The stunt, which saw the transformation of one of Britain’s most iconic buildings, was certainly successful in getting the media talking about the project, picking up coverage in numerous national titles and setting social media alight.
Coca-Cola for the Instagram Generation
There was no shortage of fake news circulating on our social media feeds on 1st April as brands took the opportunity to join in with the April Fools’ Day fun. Coca-Cola was one brand quick to get in on the action, with an announcement that three new flavours of its Zero Sugar drink would be launched: avocado, sourdough and charcoal.
Looking to capture the taste buds of the so-called “Instagram generation”, the company claimed that research showed that its new flavours were favourites amongst the “brunch-loving, superfood-snacking millennial”.
Full descriptions of the new flavours were released to the media, including Coca-Cola Zero Sugar Sourdough, which was described as a “wild-yeast infused Zero Sugar treat” and perfect for a “mouth-wateringly good snap” for Instagram.
The campaign joins a plethora of brands who have taken a tongue-in-cheek approach to marketing to millennials this year. Just last month, Virgin Trains got people talking with their #AvoCard campaign